new cornell "logo"

[littleredfan]

anyone see the new logo? any thoughts?

[duffs4]

It felt like I was routing for another team.  Are these jerseys the new logo or was that just a fund raising gimick?

[hg]

they were their third jersey... they only were them once

[Will]

The jerseys you saw at the Sacred Heart game are meant to be auctioned off at the Harvard game this coming Friday.  It's basically a fundraiser.  You probably won't see them on the ice again, at least not until next year at the earliest.

[Al DeFlorio]

There is a new Cornell identity but it has nothing to do with the to-be-auctioned sweaters the team wore Saturday night.  Perhaps that is the "logo" to which littleredfan was referring in his initial posting.  More on that here:

http://www.news.cornell.edu/Chronicle/04/10.28.04/identity.html

And here:

http://www.cornell.edu/identity/

The founding year appears to have taken precedence over the founder's identity.

[jtwcornell91]

So, does this replace the Big Red Square?

[Will]

Yup, the Big Red Square a.k.a. the so-called J.C. Penney logo (I never saw that, myself) is officially retired.

[CowbellGuy]

Finally, a president who gets results :-D

[littleredfan]

ahh identity, logo, emblem, insignia, i get them all confused. big red box stunk, this one seems a definite improvement imho, although i dont get the A.D. part. does anyone think it was B.C.?

[min]

some non-religious folks may even find the a.d. part infringing. :-P

[A-19]

any pics of these third jerseys?

[KeithK]

If you get offended by seeing "A.D." then I think you really need to start taking the world a little less seriously...

[RedAR]

Perhaps for Andrew Dickson without the White?  ::screwy::

[cornelldavy]

Here's a pic of the jerseys from the Daily Sun...they're better than I imagined they would be, although I hope this doesn't become a regular thing.



I see Reebok created them. They're jumping into the hockey market now, and kind of off-topic, but there's an interesting column on ESPN.com about Reebok and Nike perhaps boosting hockey's popularity through marketing products in a similar way to how they've created shoe wars in basketball. Story here: http://sports.espn.go.com/nhl/columns/story?id=1912193

[Jeff Hopkins '82]

Well, actually, in Israel and in Jewish religious documents I've seen the use of "C.E. " for "Common Era" and B.C.E. for "Before Common Era."

So some people have legitimate reasons for not using "A.D."