Just saw this week's SI MLB power rankings. Apparently, since the on-field product isn't good enough to do the job, the Devil Rays are trying to bring in more fans by showing SNL's skit. Ari, maybe you have a job waiting for you. :-)
http://sportsillustrated.cnn.com/2006/writers/john_donovan/04/17/power.rankings2/index.html
The Cowbell link w/in the SI page didn't give me the full length skit for some reason, but this one worked.
http://www.whoomp.com/articles/25/1/Gotta-Have-More-Cowbell-Video!
Let's Go Cowbell!!!! ::rock::