http://online.wsj.com/article/SB10001424052748703858404576214810772355904.html?mod=googlenews_wsj
Per the comment section, this article is similar to the one written two years ago http://online.wsj.com/article/SB123682134694703401.html.
The answer is picking up kids like this. (http://cornellbigred.com/news/2011/8/1/WREST_0801111025.aspx) You can also look at the rest of their recruits. Impressive.