ELynah Forum

General Category => Other Sports => Topic started by: billhoward on May 26, 2009, 12:10:08 PM

Title: NCAA site sponsorships: What happens if you don't pay up?
Post by: billhoward on May 26, 2009, 12:10:08 PM
Notice the intriguing M-shaped NCAA sign in Gillette Stadium covering up what appears to be a golden arch. Could it be someone wasn't tithing the proper sponsorship money? Maybe there's a more benign explanation.

(http://cdn-2-service.phanfare.com/images/1388773_3970940_70053061_Web_3/Image-1388773-70053061-2-Web_0_b2e045ffa454b073faeb4cfe177c6d4f_1)
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: ugarte on May 26, 2009, 12:15:28 PM
It also looks like a doorway.
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: nyc94 on May 26, 2009, 12:28:51 PM
[quote ugarte]It also looks like a doorway.[/quote]

A doorway to McDonalds?

http://picasaweb.google.com/lh/photo/FBAws895G2VYrclkwKSWoQ
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: billhoward on May 26, 2009, 12:33:50 PM
Thanks for that photo. I was thinking also about the exposed upper decks at Gillette Stadium: It's goregous in May when everyone is wearing halter tops and T-shirts, a different story in December when the winter winds blow in.
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: Jordan 04 on May 26, 2009, 12:51:18 PM
Really? The first thought here was that McDonalds is an NCAA sponsor and was potential bouncing checks, which resulted in the punishment of covering their logo with a white sheet?

[quote billhoward]Maybe there's a more benign explanation.[/quote]

How about: McDonald's isn't a sponsor of the NCAA?
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: Jacob '06 on May 26, 2009, 12:51:32 PM
I imagine it is just an ad that is normally in Gilette, but that wasn't allowed up for the NCAAs. This always happens with them covering the board ads in the hockey regionals and frozen four.
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: billhoward on May 26, 2009, 01:47:48 PM
[quote Jordan 04]Really? The first thought here was that McDonalds is an NCAA sponsor and was potential bouncing checks, which resulted in the punishment of covering their logo with a white sheet?

[quote billhoward]Maybe there's a more benign explanation.[/quote]

How about: McDonald's isn't a sponsor of the NCAA?[/quote]

There maust be delicate back-and-forths: Somebody buys sponsor/signage rights to the stadium and the contract says, "Must be visible for all games." Then along comes the NCAA or Springsteen or the Monster Truck Show and they have a conflicting fast food sponsor or a rule that says no visible signage bigger than 10 x 10 feet unless there's a separate deal with us.

There was no white tarp over "Gillette Stadium" perhaps because - Lord, forgive me; I am weak - Syracuse won by a close shave.
Title: Re: NCAA site sponsorships: What happens if you don't pay up?
Post by: Chris '03 on May 26, 2009, 01:51:08 PM
The funny thing is that the McDonald's itself was open all weekend. The signage was just covered throughout the stadium.