Not exactly sports related, but Ivy related.
http://www.observer.com/20070212/20070212_Jonathan_Miller_thecity_newsstory1.asp
[Q]About the customers' lack of knowledge regarding their purchases, Mr. Cuff said: "In the focus groups we talk to these guys, and we're hearing that people are wearing it because maybe in the past these doors weren't available, and that in these days these doors are getting kicked down."[/Q]
I thought the idea was supposed to be to equal opportunity to get an Ivy League education; apparently it's just equal opportunity to wear Ivy team apparel.