Orbitz steers Mac users to costlier hotels
Posted by billhoward
Orbitz steers Mac users to costlier hotels
Posted by: billhoward (---.hsd1.nj.comcast.net)
Date: June 25, 2012 10:40PM
People willing to spend almost three grand for the new Macbook Pro are going to be coughing up more for travel when they book using a Mac.
[online.wsj.com]
[online.wsj.com]
Wall Street Journal
Mac Users See Pricier Hotels on Orbitz
BY DANA MATTIOLI
Orbitz Worldwide Inc. has found that people who use Apple Inc.'s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.
The Orbitz effort, which is in its early stages, demonstrates how tracking people's online activities can use even seemingly innocuous information—in this case, the fact that customers are visiting Orbitz.com from a Mac—to start predicting their tastes and spending habits. Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC ...
Re: Orbitz steers Mac users to costlier hotels
Posted by: Scersk '97 (---.cmdnnj.fios.verizon.net)
Date: June 25, 2012 11:43PM
billhoward
People willing to spend almost three grand for the new Macbook Pro are going to be coughing up more for travel when they book using a Mac.
Wrong. Same prices to Mac and PC alike. Orbitz uses the data to determine what hotels a user first sees—the splash page—on a search, and then the user may sort the hotels as he or she pleases.
Best to read an article carefully before you quote it and comment on it, Bill. Reminds me of the first line of one of my favorite commercials these days: "I read an article online... Well, I read the majority of an article online..."
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