ECACHL Spam

I got some spam promoting some junk stock today (a drilling company unrelated to hockey). It cofused me for a second becuase the subject and text added to presumably defeat a spam filter was taken from a story about the ECACHL:

[Q]Date: Thu, 19 Oct 2006 07:20:43 +0800
From: Settings <bpqbgearht@zero6.net>
Subject: Outerwear Supplier ECACHL

....Steve Hagwell or Ecachl long top line am entity in sports industry were impressed various items they received part look forward fruitful a Wednesday.
News or Turfer Article Download to read the is full versions our Articles is you will is need or Adobe in Acrobat Reader computer rightclick on link.
Proud announce that it has or entered into Sport in teamed up during recent playoffs as new gives in title or for am next am.
Becomes join in together industry Acting Teaming national leader firstclass greatly enhances Leagues position brand About or!
Choose Save Target as Thursday am April Ecac Hockey League Inks.....[/Q]

Is this a case of 1000 monkeys randomly grabing text or did some spambot get my name from a hockey-related list and know that this text might catch my eye? Scary.

In any case, I am glad to have this opportunity to share spam with you.